Virgin australia holdings ltd situational analysis

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Virgin australia holdings ltd situational analysis

The analysis indicated that the strategy of Woolworths has been to achieve higher level of growth in its operations, and this is positively sought by the company by way of satisfying its customers and also its employees positively.

The analysis of the external environment affecting the Australian retail and Woolworths is carried out and based on the analysis, it is analysed that the external environment in the form of political and environmental conditions are affecting the performance of Woolworths directly.

Apart from this, it is also assessed that the competitive condition is also extremely higher and these aspects are necessitating significant level of change and development in its strategy.

Virgin australia holdings ltd situational analysis

The analysis of the internal environment conditions indicated that it is highly supportive in the context of Woolworths as the company has strong database of skilled employees, highly efficient infrastructure and good sourcing capabilities etc. All these aspects positively support the growth strategy of the firm in a positive way.

The analysis leads to recommendations that Woolworths should focus towards higher overall innovation in its practices and also look towards further enhancement of the skills and abilities of its employees through considering the additional requirements for training and development.

Introduction This report is mainly focused towards performing a critical strategic analysis of an organisation, and such organisation as selected is mainly Woolworths. Woolworths is an Australia supermarket retailer that has been one of the leading players in the industry.

The company has achieved significant level of development and growth across the Australian retail and there are various such factors that have contributed Virgin australia holdings ltd situational analysis its higher such growth. The major role has been played by the strategy of the organisation, and as a result, this strategic analysis report is likely to perform a critical analysis of such strategy of Woolworths in a positive manner.

The strategic analysis therefore focuses towards evaluating the current business strategy of Woolworths so that further recommendations can be provided with regard to achieving improvement over its current strategy Carysforth and Neild, Strategic Analysis of Woolworths An analysis of the role as played by Woolworths in the Australian retail industry indicates that the company has achieved significant level of dominant position in the Australian retail industry and the major reason leading to such highly efficient position of the company is mainly the strategies as pursued by the company.

As for instance, the company has growth strategies in operations and as per its growth plans, the important strategic priorities of the company include extending its leadership in all its market segments, utilising its portfolio is maximising the shareholder value, maintaining a track record of growing business and looking for higher overall future growth of its business.

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The strategy of the company includes satisfying its employees and customers to the maximum possible extent and this is ensured through listening, acting and learning process so that it becomes possible to innovate and ultimately in achieving better customer satisfaction. The strategy towards employees indicates that the company aims at providing sound working environment conditions and good pay for the work as performed by its employees Woolworths Strategy and Objectives, External Analysis of Woolworths This section of analysis is now focussed towards performing a critical analysis of the external environment conditions of Woolworths, and this is performed through the consideration of large number of tools as indicated below: Macro Environmental Factors Affecting the Industry: The analysis of the macro environmental factors impact the industry conditions can be better analysed by way of applying important strategic analytical tools such as Porter five forces and PESTEL analysis as follows: The Porter five forces analytical tool assesses the current position of the entire industry and the ways in which different factors affect its performance conditions.

The analysis of the Australian retail industry through the application of this analytical tool is performed as follows: Bargaining Power of Buyers: The bargaining power of buyers in respect to Australian retail industry is significantly higher because there is large number of supermarkets and retail stores that provides basic items of necessity to consumers.

Because consumers have wider options to select from, their bargaining power has been significantly higher. Bargaining Power of Suppliers: An analysis of the Australian retail industry indicates that it is highly concentrated and there are certain big players that have concentrated majority of the market share.

This increases the bargaining power of suppliers to a certain level and as such, it may be regarded that the bargaining power of supplier has been moderate.

Threats of New Entry: Rivalry among Existing Firms: The threat of rivalry as assessed within the Australian retail indicates that it is significantly higher mainly because of the fact that there are few major competitors such as Woolworths, Wesfarmers, Coles Supermarket, Asda etc that are competing against each other for larger market share.

The retail daily consumable products are highly essential and their consumption on daily basis is highly important. There are no other alternatives available to them and as such, the threat of substitute in lower. Consumers have to consume the retail products as they have no other choice.

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This is another important analytical tool in assessing the external industry environment conditions affecting an industry performance. The political condition affects the retail industry in Australia and also the performance of Woolworths to a greater level.

As for instance, the Federal Government in Australia has recently launched a competition policy which prevents major independent players such as Woolworths and Coles in eliminating competition. The increasing market dominance of these major retailers has resulted into small retailers struggling to perform in the industry Hoy, A decline in the economic market conditions across Australia has affected the performance of Woolworths significantly, as there has been the decline in the economic activity in the markets of Australia and New Zealand and Woolworths.ECI is pleased to announced our investment in The Clear Group (“Clear”), an award-winning independent insurance broker with over 30, clients and handling over £m of premiums.

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Virgin Australia Holdings Ltd Situational Analysis Word Count: Table of Contents Introduction 3 Strategic business units 4 Situational analysis 5 Internal Environment 5 Product 5 Price 5 Place 5 Promotion 5 People 5 Process 6 Physical Environment 6 External Environment 7 Markets 7 Competitive environment 7 Economic environment 7 Demographic environment 7 Social and cultural environment 7.

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